Announcement For Change Of Company Name

Mumbai, 24 April, 2020: We hereby wish to inform that with due approval from our shareholders of the Company and relevant Regulatory Authorities, the name of the company is changed


From: ADLABS ENTERTAINMENT LIMITED

To: IMAGICAAWORLD ENTERTAINMENT LIMITED.


The Registrar of Companies, Mumbai approved the said change in name of the Company and issued a fresh certificate of Incorporation pursuant to change of name dated April 07, 2020.


The name change represents our quest to deliver delightful memories through best in class entertainment, the company’s values and aspirations of guests seeking exciting experience through its Unique and Exceptional Theme Park under the Brand name “Imagicaa”. The New name i.e. Imagicaaworld Entertainment Limited resonates more with everyone including all the stakeholders because of its high recall value.


Although the company name has changed, our original business scope, company type, management structure, office address, and contact details remain the same. Please be assured we will be providing the very same quality of product and service on which we have built our reputation in the industry. All existing contracts and agreements are still legally valid.


We kindly request you to update your records related to us, with the changed name. All further, records of transactions, invoices and correspondence between you and our company must reflect our updated name i.e. Imagicaaworld Entertainment Limited.


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Imagicaa Helps Local Communities during COVID-19 Lockdown

Provisions Essential Goods and Mobilizes Medical Support in Khalapur


Mumbai, 09 April, 2020: Undeterred by the Coronavirus outbreak, individuals and organisations across India including Imagicaa are coming together to help one another. Supply of essential goods and services have been identified as the need of the hour during this unprecedented health emergency. Located in Khalapur, India’s only theme park, Imagicaa quickly embarked on two potential activities it could undertake to service the immediate vicinity and local community that has been at the core of its existence.


To begin with, as a way of helping and supporting nutritionally, the surplus grains and pulses from the park’s food and beverage inventory were set aside for the local community. Imagicaa’s refrigerated van was deployed for the phase-wise distribution of the food tranches.


Moreover, addressing any medical help requirements anywhere in the world currently is paramount. For this reason, both, Imagicaa’s medical staff and facilities are on standby at the disposal of local medical authorities since the lockdown initiation. In-house trained medical staff’ has and is continuously extending support to doctors, nurses for screening locals for COVID-19 symptoms. Further, Imagicaa's park ambulance mobilized for transportation of medicines as well as the medical personnel within Raigad district.


Expanding the geographical scope of support, Imagicaa is also working with Child Rights and You (C.R.Y). C.R.Y has designed a fundraiser campaign to support not only underprivileged kids from their Public Action Groups but also all the frontline workers (i.e. medical and healthcare workers, law enforcement officials, essential services delivery agents and, sanitization personnel) to tide over this pandemic.


The funds raised are going towards provisioning and distribution of food, hygiene cum sanitization kits, medical supplies, protection gear, children’s games, and recreation material.


Mr. Ashutosh Kale, Joint CEO, Imagicaaworld Entertainment Ltd. said, “In tough times, the strength of the community is reflective of its unity. Through centralized and collective efforts, we feel honored and pleased that as an organization we have been able to help and support in the requisite direction. Building community resilience through these methods has been extremely rewarding.” On a concluding note, he added, “On behalf of Imagicaa, I would also like to take this opportunity to wholeheartedly thank and commend the efforts of all the unsung heroes (frontline workers) who are braving the odds towards keeping the nation safe and pooling efforts towards containment.”


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Imagicaaworld Entertainment unveils new brand identity ‘Imagicaa’

Imagicaaworld Entertainment's theme park brand identity has undergone a renewal, unveiling a new brand name – Imagicaa.

Change is the only constant and change is what makes us grow!
The destination and the brand, has evolved and grown tremendously over the past six years. Today as a whole it stands for - ‘Imagination, Excitement, Fun, Enjoyment, Attractions and Amazement!’

Additionally, guest reviews and research insights have underscored that consumers look for value and seek unique experiences. The quest to deliver delightful memories through best in class entertainment has led to positive consumer sentiments.
The additional 'a' at the end thus denotes both attractions and amazement, whereby addition of newer experiences has left guests amazed and wanting to come back for more.

Accordingly, the brand logo’s typography, colors, and illustration too have been changed to reflect the brand’s journey. Thoughtful consideration has resulted in the new logo comprising of two elements - Imagicaa logo type text and two rising stars.


  • Stars represent brightness, scale and imagination
  • Golden color represents joy & stability
  • Blue color represents tranquility
  • Orange color stands for excitement & fun

The new logo chosen not only conveys but also embodies our company’s values and aspirations of our guests.
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Best kid-friendly activities around the world

Exciting activities and experiences ranging from theme parks to adventure, there is something for everyone and make for a great family travel. Imagicaa Theme Park features along with top global parks like Universal Studios, Singapore and Legoland & Indoor Skiiing, Dubai.
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Imagicaa awarded Best Theme Park at the FICCI Travel & Tourism Excellence Awards 2019

Imagicaa, India's largest themed entertainment destination, won an award for the Best Theme Park – Infrastructure category at the prestigious FICCI Travel & Tourism Excellence Awards 2019 held at The Lalit, New Delhi on August 23rd, 2019.

FICCI Travel & Tourism Excellence Awards 2019 is designed to recognize states, organizations, and individuals for their contributions to the travel and tourism industry of India and also encourage innovation and entrepreneurship in the space of travel and tourism. The diverse initiatives undertaken by the finest travel and tourism brands including regulatory bodies in India were recognized at the first edition of star-studded gala ceremony.

The Best Theme Park- Infrastructure Category award recognized Imagicaa's transformation and emergence into a holistic entertainment cum holiday destination as it excelled in all the parameters set by the Awards jury for the category. The esteemed jury panel was impressed by Imagicaa's consistent track record in garnering strong visitation (domestic and international tourists) which have strongly contributed to average revenue generated over the past three financial years via the entertainment mix offering, the introduction of year-on-year innovations and sustained marketing efforts. The jury noted the execution of sustainable practices such as water recycling mechanism, sewage treatment plan in addition to employment generation by Imagicaa.

A delighted, Dhimant Bakshi, Joint CEO, Imagicaa, said, "It is an incredible honor for Imagicaa to be conferred with the Best Theme Park award by the Federation of Indian Chambers of Commerce & Industry (FICCI). We've made it our mission to be among the very best in the industry and also become the preferred destination for fun and entertainment. And this award only helps validate our organization's cohesive efforts to achieving this objective and only motivated us further to intensify our efforts. The win is symbolic of Imagicaa as a destination that provides international standard entertainment options, infrastructure while exercising sustainable practices in day-to-day operations."
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Imagicaa’s IP’s – Stars of Imagicaa laid the foundation for two award wins at The Economic Times Label Awards, 2019

Imagicaa’ continued efforts in the fields of licensing and merchandising innovations and collaborations resulted in Imagicaa winning two coveted awards- Entertainment Licensor of the Year and Best Merchandise by Theme & Amusement Park Awards.
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Pure Imagicaation

After bringing multiplex cinemas and Imax to India, film industry entrepreneur Manmohan Shetty broke ground in the theme park industry in 2013 launching Imagicaa. Joint CEO Dhimant Bakshi shared the story with Kath Hudson.
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Winner of Media Innovation Awards at IAAPI National Awards for Excellence

Imagicaa walks away with five Media Innovation awards at IAAPI National Awards for Excellence 2018-2019.

Win closely follows on the footsteps of winning ET Business Icon Awards 2019 and being crowned India's Retail Champions 2019 in entertainment sector.


Imagicaa, India's largest themed destination, won five awards for Innovative Promotional Activity through Media at the prestigious IAAPI National Awards For Excellence 2018-2019, held last week that recognizes outstanding contributions made towards the amusement and entertainment sector.

The collective win can be attributed to varied media campaigns implemented by Imagicaa throughout the year ranging from experiential to character centric to event centric to out-of-the-box print innovation.

Imagicaa's high octane Experience Kiya Kya brand campaign was an experiential led route executed between the periods of October to December 2018 to drive consumer engagement. Campaign idea germinated from the consumer insight derived on the fear of missing out key life experiences. This led to the creative design being such so as to re-create real-life experiences and to provide glimpses into what consumers could expect at the park by highlighting Imagicaa's rides and attractions which till date remains its biggest unique selling proposition.

Digital marketing campaign inclusive of social media was an integral component of the brand campaign. Use of branded hashtag, #ExperienceKiyaKya for social media posts and videos coupled with successful implementation of running search ads, display ads, Facebook carousel ads, YouTube sequential was key for driving traffic, awareness and virality and get people talking about it. Strong reach and high viewing of this user generated content led to Imagicaa being runner-up in the Innovative Promotional Activity through Media - Digital Marketing category.

The 360 degree brand campaign was amplified through innovative promotional mediums leveraged like Mumbai Metro trains (full wrap), Mumbai International Airport Arrival area, conveyor belt backlit boxes and screens that helped Imagicaa emerge winner in the Innovative Promotional Activity through Media – OOH.

To add to the experiential route momentum and enthrall readers, Imagicaa implemented a unique innovative print ad with the Headline Mast Head Rider and Sky Bus across city editions of Bombay Times, Pune Times and Ahmedabad Times in November 2018. By reaching the consumer first thing in the morning, the ad easily retained consumer's share of mind throughout the day, and garnered high visibility by establishing Imagicaa as India's best entertainment destination suitable for kids, youth and family alike. This resulted in Imagicaa being the winner and conferred with the award for Innovative Promotional Activity through Print Media.

Imagicaa was adjudged runner up in the Innovative Promotional Activity through Media - Radio category for its unique promotional radio spots conceptualized to integrate Stars of Imagicaa for promoting Times Grand Character Carnival, India's first-of-its-kind character carnival in the month of November 2018. The character spots spanning 10 days prior to the event were supported by other campaign elements which included brand building radio spots, event reminder and editorial support that helped deliver a strong performance.

Innovative Promotional Activity Through Media TV Channel – Runner Up award also went Imagicaa's way for co-creating an animated TV campaign - Meet Chhota Bheem and Friends at Imagicaa! The campaign targeting kids was aired on Top Kids channels like Cartoon Network, Disney, Hungama & Pogo and was primarily aimed to promote Chhota Bheem - The Ride and Chhota Bheem characters at Imagicaa.

Earlier last month, Imagicaa also won the coveted ET Business Icon Award 2019 for Preferred Themed Entertainment Destination, and India's Retail Champions 2019 – Entertainment organized by The Retailers Association of India (RAI).

Ecstatic about the wins, Raveendra Singh, Head of Marketing, Sales & Strategy said, "We are extremely pleased with our performance at the IAAPI National Awards For Excellence 2018-2019 as well as at the ET Business Icon Awards 2019 and India's Retail Champions 2019. We have always adopted a 360-degree approach when it comes to marketing our brand Imagicaa across various advertising mediums. Strategic media planning powered by strong creative content has helped us break through the clutter and gain strong consumer traction. These awards validate the effectiveness of that approach."
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Imagicaa’s Share The Joy initiative makes it to the Limca Book of Records

Imagicaa’s annual philanthropic initiative, Share The Joy, has been entered in the 2019 edition of the prestigious Limca Book of Records as the Largest Collection and Distribution of Toys Drive in among the less privileged section of the society.
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Imagicaa ties up with Mattel toys

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